Personify CI
Extending Customer Intelligence for Optimum Results

Description:
Customer analytics platform. Client-server application that imports customer data and performs complex, custom analyzation of the data to create 'behavior profiles' of your customer groups. Creates market segmentation, predicts buying habits, reports on trends, segment value. Personify CI forms the basis for several add-on products, combining all maintenance, reporting, and setup in one, easily accessible, web-based UI.

Technology:
C++, Java, SQL, uses Weblogic web server, front end consists of Java, dHTML, and ActiveX.

Role:
UI engineer/designer. Responsible for the overall look and feel, graphics, and some UI coding.

Links:
Personify CI Product Information
 

Personify Site Analytics
Provides comprehensive reporting of your Web site traffic in an easy-to-use, fast and flexible format.

Description:
Plug-In module for Personify CI. Utilizing the import, administration, and analysis abilities of Personify CI, adds extensive web site analysis and reporting capabilities. Users can select from a variety of highly-customizable report templates, and view statistics on sessions, page views, etc. Allows users to customize views, drill into time and content, export, print, and save reports.

Technology:
Built on Microstrategy Intelligence Server OLAP tool. Front end: ASP, dHTML, CSS, XML/XSL.

Role:
UI engineer/designer. Responsible for the overall look and feel, graphics, and all UI coding.

Links:
Personify Site Analytics Product Information